Today entrepreneurs and business setups have switched to the digital modes of marketing. Email marketing is one of them. You can immensely improve your open and click-through rates with some simple tips. Since I have subscribed to one of the Frontier Internet packages, it was easy for me to research some of the simple, yet very effective Email marketing tips. I am going to share them with you in this blog post.
Take Your Email Marketing Strategy to the Next Level
Following are the nine important tips to up your strategy:
Switch the “From” Name
While you are emailing something, you see three important things: the sender’s name, message preview, and subject line. That’s not too much of a work and every character is important, so, make sure you count every character.
Think that whenever you send an email to a present or prospective client, how they would appear when they reach their destination! Are you using your own or the company name for it? Research shows that the emails coming from a person’s name have a much higher open and click-through rate as compared to the emails, which are sent from a company name.
Personalize your Emails
Get personal with your clients! It truly works! That’s the reason personalizing subject lines is a really common practice. Research indicates the same when it comes to campaign emails. The personalized emails had a higher click-through rate (on an average) of 17.36%.
Enlighten Yourself with the Length Limits
Know about the character count of each segment of the email. As a general rule of thumb, 50 characters is the justified and plausible character limit for the subject line. Also, consider the different types of email formats that are there such as desktop, mobile-optimized, and so on. If you are still not convinced then, know that around 66% of the total number of emails are opened on cell phones now. Therefore, it becomes crucial for you to know how to draft a perfect subject line for every email according to every context.
Just when you look at the email that lands in your inbox, know that the subject line and the text accompanying it are called the preheader. The length can vary according to email service that you are using. Gmail allows you to work with 100 characters. If your subject line is specifically long, you should perhaps forget about the preview text that the email might show up.
To take the benefit of this, ensure that you keep your subject line at the maximum of 50 characters. You can make a compelling case for the reader to open the email. Also, make sure that your subject line is flowing logically into the initial lines of the email. This will prompt the reader to know more. You can also use the call to action phrases to trigger responses.
Don’t Use 4-Letter Words
If you are wondering what 4-lettered words are, then know that in the world of email marketing, they are equivalent to words like help, free, reminder, and percent off. Other words which are a big No-No are quote, cash, and save. If you use these words in the subject line, it can trigger a spam filter. This means your email will land in the junk mail folder instead of an inbox.
However, research shows that spam filters have lately become more aware contextually than before. So, if you are someone who likes to take risks, then know that even we don’t suggest avoiding these words completely. Rather use them in a non-spammy way.
Don’t Worry About the Best Time and Days to Send Emails
There’s no such thing as the most appropriate or best time to send your emails really. If this myth had any reality, everyone in the world would send emails on that day and time, making it the worst and most packed time to send any emails at all. What you can do is to know the industry trends and then find the will to begin experimenting. As a general trend, know that email open rates actually drop off on the weekends, and emails, which are sent on Tuesday-Thursday get the best open rates (but they will also have to compete with the massive volume of other emails). For the right time, early morning and late night have an interestingly high level of engagement.
Consider Making a Long-Term Content Investment
Once you have managed to entice someone into opening your email and have grabbed their attention, you simply cannot let it go. You should know that poor content is one of the top reasons why people decide to unsubscribe from emails. Just because they have opened the email, doesn’t mean they will pause and stay. Make sure your content is worth their attention and time. Otherwise, they will not even take a moment to switch to the next email. Come up with original and quality content for your email marketing. Investing in good content is not a bad idea.
Ever wonder why the tabloid magazines do extremely well! Or, why is it so easy to spend hours reading the Buzzfeed and other news outlets? Well, it’s the element of controversy that entices us. So, don’t be afraid to incorporate a few negative/controversial words in the preheader text! It will tempt your readers to open the email and if the content is good quality, they will read it all. You will notice that of the two versions of the same thing, the clear winner would be the one with a little negativity.
Use Bullets/Numbered Lists
It is common sense that huge chunks of content will not grab the attention of the reader. Rather, small and crisp bullet points or numbered lists are easy to scan and skim through. They also help in understanding the content in a few seconds. Know that this is not an accident that all of us prefer the aforementioned layout and format. We are actually wired to like the classification systems, organized things, and knowing the quantitative length of things before actually reading them.
Email marketing has empowered Digital Marketing in ways unlimited. Since I love reading emails that enlighten me about a brand or a service that I’m interested in, I can fairly tell how competent and efficient someone is with their email marketing strategies. Therefore, take the advantage of the aforementioned tips that I have suggested based on my reading experience and research with my Frontier Internet subscription. You are guaranteed to see positive results!